Based in Hood River, Oregon, Sailworks burst onto the scene in 1990 and quickly became the gold standard in windsurfing. The next 16 years were spent building the company from the ground up. However the brand, which had evolved piecemeal over time, began to lose its impact in the marketplace. Sailworks wished to get back to their roots, define who they were and set a path for the future. Starting from scratch with a vision story, BCD set out a road map for ad concepts and photo shoots. These elements have been worked into every piece of the Sailworks branding - from Annual Reports to print ads - with tremendous success.
