For this premier, 9-day Whistler mountain bike festival, BCD delivered a comprehensive creative strategy, sponsorship, entertainment and multimedia. From national print ads and broadcast media to 9 musical acts on the main stage, the frontline execution was strategic and seamless. This year, Kokanee Crankworx generated 19,250 incremental visitors to Whistler resort and 216,000 visitor impressions throughout the course of the festival.
