We are a creative collective

Whether your brand needs to hold its own in a dirt stadium of 25,000 mountain bike fans and an online audience in the millions, or whether it needs to weave a tantalizing narrative for a select group of real estate investors, we’ll root your brandling in ideal conditions for long term growth.

WE ARE
Brandcentral is a collective of brilliant minds who collaborate on assignments that inspire us to become deeply invested.

Plaid Goat Mountain Bike Fest
“Susan immediately grasped our vision, working hard to translate the personality of our event into a logo. Our standards were high and she simply nailed it!”
– Plaid Goat Mountain Bike Fest

Enduro World Series
Live web management and event integration for this international mountain biking series with stops in New Zealand, Portugal, Ireland, France, Italy, Canada and USA.
@world_enduro

Enduro World Series
Live web management and event integration for this international mountain biking series with stops in Chile, Argentina, Ireland, France, Italy, Canada and USA.

The Superheroes
Art direction and talent wrangling for pop-up studio shoot at Crankworx Whistler featuring the Legends, the Rising Stars, the Superheroes and the Industry Innovators: multiple medalist, Claire Buchar. Photographer, Blake Jorgenson

Crankworx
Real time event web integration including live timing, webcasting, photo and video on all platforms in Whistler BC, Rotorua NZ, Les Gets FR and Les Deux Alpes FR.

Deraylor Music Festival
Logo, brand development and full creative suite including print ads, posters, wristbands and event signage.

Whistler Blackcomb
Concept development and photo shoot art direction, “Women of Whistler” themed media kit. This kit was featured in an article in Business in Vancouver.

Whistler Personnel Solutions
“Whoot whoot! We have a fabulous new logo and brand - after 20 years! So excited! Out of the park Susan. Beautiful design.”
– Whistler Personnel Solutions

Waterfront Landing
Squamish oceanfront logo development and envisioning document.

Crankworx
10th Anniversary coffee table book: portrait photo shoot art direction.

GOFest
Whistler’s Great Outdoors Festival. Map illustration and online interactive schedule.

“A lot of our successes to date have been down to your realization of what we are trying to achieve.”
– Chris Ball, Managing Director, Enduro World Series

Whistler Jazzfest
Branding, website development, print and signage.

“It’s incredible how iconic the Enduro World Series logo has become in such a short time.”
– Darren Kinnaird, Board Member

Crankworx
Art direction and production coordination for Crankworx 10th Anniversary coffee table book.

Honua Kai
Maui real estate development.

Crankworx
Merchandise

Cypress Place
Whistler real estate development. Branding, web design, print and signage.

King of Diamonds
Ski race event illustration.

Crankworx
Championship rings.

SUSAN BUTLER
Chief Alchemist.
Wrangler of concepts, creatives, deadlines and budgets.

GOFest
Whistler’s Great Outdoors Festival. Branding, illustration, web development, print, signage, live web integration.